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Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Friday, July 22, 2011

Tracking health trends through Twitter

Tracking health trends through Twitter


Twitter allows millions of social media fans to comment in 140 characters or less on just about anything - from an actor's outlandish behaviour to an earthquake's tragic toll. But by sifting through this busy flood of banter, is it possible to also track important public health trends?

Two Johns Hopkins University computer scientists would respond with a one-word tweet: "Yes!"

Mark Dredze and Michael J. Paul fed two billion public tweets posted between May 2009 and October 2010 into computers, and then used software to filter out the 1.5 million messages that referred to health matters.

Identities of the tweeters were not collected by Dredze, assistant research professor of computer science, and Paul, a doctoral student, according to a Hopkins statement.

"Our goal was to find out whether Twitter posts could be a useful source of public health information," Dredze said.

"We determined that indeed, they could. In some cases, we probably learned some things that even the tweeters' doctors were not aware of, like which over-the-counter medicines the posters were using to treat their symptoms at home," he added.

By sorting these health-related tweets into electronic "piles", Dredze and Paul uncovered intriguing patterns about allergies, flu cases, insomnia, cancer, obesity, depression, pain and other ailments.

"When we started, I didn't even know if people talked about allergies on Twitter," Paul said. "But we found out that they do."

Besides finding a range of health ailments, researchers were able to record many of the medications that ill tweeters consumed, thanks to posts such as: "Had to pop a Benadryl...allergies are the worst."

Other tweets pointed to misuse of medicine. "We found that some people tweeted that they were taking antibiotics for the flu," Paul said.

"But antibiotics don't work on the flu, which is a virus, and this practice could contribute to the growing antibiotic resistance problems. So these tweets showed us that some serious medical misperceptions exist out there," he added.

Thursday, November 25, 2010

Twitter co-founder hopes to create news network


Biz Stone, the co-founder of popular microblogging site Twitter, is eager to harness the vast quantities of information that it helps its users share to create a news network, he told Reuters on Monday.
A Twitter news network would not necessarily be run by Twitter itself but would be in partnership with several existing news organizations, and would be open, Stone said.
"I think a Twitter News Service would be something that would be very open and shared with many different news organizations around the world."
Twitter receives 95 million short messages, or "tweets" - each no longer than 140 characters - each day from its 175 million registered users.
It already shares its incoming feed with Google Inc, Microsoft Corp's Bing search service and Yahoo Inc, but Stone said he envisaged other news organizations might take more specialized access.
Twitter could also help news organizations get in touch with the people on the ground experiencing events on which they wanted to report, Stone said.
Privately owned Twitter raised $ 100 million from investors last year, valuing the company at $ 1 billion, and has been reported to be considering a large round of funding. The company has declined comment on whether it is in talks with investors.

Wednesday, November 17, 2010

Importance of social media marketing


According to me Social Media Marketing is the one of the most trending topics in online marketing these days and you can see a lot of articles and publications on social media marketing, its importances, ways to implement and so on. Most of the companies are trying to get themselves engaged in various social media channels for various purposes. If planned and executed well Social Media marketing can be one of the most cheapest and effective mode of online marketing and promotion. If your social media marketing is not well planned and executed, it may end in a disaster.


Here I would like to mention 5 major importance of social media marketing for a company.

1) Branding
Companies can use social media channels as a way for increasing its goodwills and trustworthiness which may ultimately result in better branding. Companies can have conversation with its customers, which makes a great amount of credibility among its customers.

2) Lead Generation
Lead generation is another reason why companies should opt for social media marketing campaigns. Lead generation is an integral part of a company’s success and social media marketing strategies and campaigns helps in targeted and relevant lead generation.

3) Engage with its customers
Social media channels helps it more easier and flexible when it comes to engaging with its customers. Customer engagement is the most important benefits of social media marketing and this helps to retain its existing customers and also increase brand credibility. During the recent economic downfall, a lot of companies succeeded in retaining its customers with the help of customer engagement through social media channels.

4) Generate Relevant Traffic
Traffic generation is the sole purpose of all the online marketing campaigns and social media channels are highly powerful traffic generation sites. There are many niche social media channels which makes it easier to generate relevant and quality traffic to the website.

5) Improve ROI
Promotion of your products in relevant and product niche social media channels can help you in increasing your return over investment (ROI). Industry relevant social media marketing can help in making your conversion rates better and enjoy a enviable ROI.

6) Getting Customer Feedbacks
Customer feedbacks are the backbone of any industry and the feedback helps in improving the products as per the customer’s requirements. Since social media channels helps in making customer engagement much easier, customer feedbacks are always there on the top and one can always expect helpful customer reviews and feedback which can help in making the products or services even more better.

7) Announcing New products or services
There is no other better and cheap media than the social media sites to inform the customers about the arrival or release of new products and services. Social media channels helps it easier to spread the news of new product and service arrivals to targeted audience.

8) Know more About Customer Preferences
Social Media allows you to know more about the trends and preferences of the customers and act accordingly. Customer preference can also be related to the 5th and 3rd points mentioned above. Knowing the preferences of your customers makes it easier for you to enhance your product and plan your online marketing campaigns in much more effective way.

9) Influence on Search Engine Rankings
Search engines are the most relevant and consistent traffic generator for any website. Effective Social Media campaigns can bring out a remarkable influence on your search engine rankings. Since most of the search engine giants are going on with real time search results, the social media updates and bookmarks can help your site rank much better in the search engines.

10) Enhance Customer Relationship Management
Customer relationship is an integral part of the growth of any company and when customer relationship fails, the company and its operations are also bound to fail.